Pyramid Display Materials have launched a unique and innovative range of environmentally friendly products marketed under the Envirobox brand.
The Envirobox contains 2 product families, The FibrousFamily and the POLYLINEFamily. Launched at the recent POPAI sustainability event to members of the retail trade association, the audience were given the background to the creation of this product range. The overriding message was that always try and use a fibrous product but if you have to use plastic make sure it’s an easily recyclable polypropylene one.
The box contains 27 printed and shaped samples of each of the products together with a printed brochure detailing all the main attributes of the range together with recycling information.
Neil McCarthy, Head of Sales & Marketing explains some of the thinking behind the creation of The Envirobox. “We launched our first Environmental Choices range over 10 years ago but coinciding with the financial crisis meant the retailers soon lost interest in being greener and concentrated on keeping their shops open! 12 months ago, we decided the market forces were right and public opinion was now firmly focused on The War on Plastic predominantly down to David Attenborough’s The Blue Planet.
New and unique products contained in the range include All Weather Board and DISPA hanging signage board from the fibrous family and POLYLINEFoam, POLYLINEBubble, POLYLINEWave and POLYLINEFab from the polypropylene family.
For further information on the Envirobox or any other Pyramid products please email: echoices@pyramid-display.co.uk
European Sign Federation