By Phil McMullin, Pro Graphics Head of Sales, Epson (UK) Ltd
The global large format printer market is set to see significant growth in the next four years.
That is according to market research company ResearchandMarkets which stated it could be worth as much as $11.6bn (£8.6bn) by the year 2026, growing at a CAGR of 5.5%. Among the sectors driving this growth were outdoor advertising, CAD and technical printing, as well as décor and vehicle wrap application.
1 Marketing and advertising
Advertising specialists can improve brand awareness and boost visibility for a product or service within a specific industry with impactful advertising pennants, point of sale, posters, signs, billboards, and hoardings, that attract customer interest and drive engagement. Wide format capabilities produce vivid and vibrant colours to create eye-catching graphics that capture and hold attention. They can also support in-house marketing or an advertising company with numerous clients.
2 Technical Printing
The ability to print layouts quickly and accurately in-house enables contractors to produce floor plans or interior designers to bring room design concepts to life. Easy-to-use systems that ensure high quality results support the confident adoption of these capabilities.
The lucrative and fast-growing global home decor market reached a value of US$682bn in 2021 according to market research report and consultancy service provider IMARC Group. It expects the market to see a CAGR of 4.8% in the next five years to reach US$898.3bn by 2027. Digital large format printers can respond to this with their ability to enable inspiring results on a wide range of substrates.
4 Automobile wrapping
Of all the opportunities this sector presents the greatest growth. Transparency Market Research estimates the global vehicle wrapping will expand at a CAGR of 12.65% from 2021 to 2031. Large format printers are perfect for these applications as they deliver the optimum paper size and high image clarity required to print on the end media efficiently.
Epson solutions combine exceptional image quality and high production speeds with a small footprint, low running costs and easy handling.
They include the Epson SureColor SC-T7700D, which is perfect for architectural, engineering and construction (AEC) companies producing detailed and precise CAD plans and drawings as well as retailers that need to produce point of sale (POS) posters that colour-match logos and other corporate branding. Its 6-colour Ultrachrome XD3 ink set uses a new red ink, giving vivid depth of colour, and crisp, sharp lines.
The SureColor SC-P8500D has been designed for high volume, large format photo printing. Its 6-colour UltraChrome Pro6 inkset offers matte and photo black as well as a new grey ink for smooth gradations and reduced graininess.
There is also the Epson SureColor SC-F10000H 76-inch, industrial-level, 6-colour, dye sublimation printer that be configured with genuine fluorescent or light inks, to expand product offering. It is built for consistency, reliability, and high-quality throughput for a diverse range of applications including soft signage.
Interested in learning more about the opportunities in these markets or keen to discover more about what large format printing can offer? Visit https://www.epson.co.uk/en_GB/products/printers/large-format/c/lfp