ISA-UK Member Antalis’ Sustainable Substrates Featured In Dr Martens’ Store


The interactive new Dr Martens test and learn concept store on Carnaby Street, London, exemplifies impactful, sustainable retail display, showcasing impressive POS imagery and interior branding using a range of Antalis’ large format environmental substrates.

The store design and fit-out is the result of a collaboration between Leeds-based specialists in wide-format printing and signage, Imageco, and their client, Syn Retail. Imageco has recently become a certified Carbon Neutral Printer, helping Dr Martens meet the sustainable brief set out for the store.

The brief from Dr Martens incorporated the creation of a range of sustainable POS and interior decoration which moved away from traditional PVC-based products. Dr Martens had a clear vision for the design and sought expertise in specifying suitably sustainable materials. Antalis is committed to continuously expanding its portfolio of eco-friendly materials, and with the expert consultation support from its Specification Consultant, the selection of suitable materials for this brief was made easy.

Several products were selected from the Antalis Visual Communications range for the Dr Martens concept store, each being more environmentally friendly alternatives to traditional materials without compromising quality for interior decoration and signage. Katz Display Board was used for internal displays as a wood pulp, fully recyclable instore solution. Katz is manufactured using a sustainable production process that delivers quality as well as being dimensionally stable.

For the store interior, Xanita Print panels were used. Available in both Xanita Print and Xanita Kraft, the reusable and recyclable product is a lightweight, customisable, high-strength fibre board which can be used for a vast array of applications, from POS and basic signage, to 3-dimensional structures, shop fittings, exhibitions and furniture.

The expert choice of materials means that when the store interior is updated – typically every six weeks or so – instead of being sent to landfill or for incineration, the POS and other display items can be reused or disposed of in paper recycling streams.

Managing Director at Imageco, Nathan Swinson Bullough, comments: “Antalis’ eco-friendly materials were perfect for this project. We regularly refer to their Green Star System™ to help us understand the environmental credentials of each product and their recyclability at end of life. Katz Display Board worked well for the internal POS as it’s extremely rigid, with a vibrant finish. Xanita Board is really versatile and we now use it for a wide range of applications as it brings even the most creative 3D design to life!”

For more information, please visit or contact Antalis on or 0370 607 9014