ISA-UK welcomes Make It Happen’s Sam Armstrong as new President

Sam Armstrong takes over from Robert Lambie as President of the independent UK trade organisation.

ISA-UK, the leading independent trade association for the UK sign industry, is delighted to announce the appointment of Sam Armstrong as its new President, effective 31st March 2021. She replaces Robert Lambie who has been President of the organisation since April 2019.

Sam will make the step up to ISA-UK President having served as its Vice President for the past two years. Fiercely committed to helping sign businesses succeed, in her new role Sam will focus on working with ISA-UK members to establish future growth strategies allowing them to flourish.

She has an incredible depth of knowledge of the sign industry, having worked in the business for more than 20 years. She is also the founder and managing director of the successful ‘Make it Happen’ signage consultancy, which provides ​impartial and independent advice, knowledge, and direction to support people at all levels and any stage of their career in the signage business.

Make It Happen Sam Armstrong ISA-UK president

On her appointment, David Catanach, Director of ISA-UK, says: “During her term as Vice President, Sam clearly demonstrated to ISA-UK members – as well as its council and committees – her passion for making the association a ‘must have’ for those who are serious about making their businesses the best in the industry.

“I have no doubt she will continue to inspire sign businesses during her term as President of this fast evolving and relevant trade association in today’s ever changing and challenging marketplace. Those not part of the ISA-UK journey will definitely be missing out.

“I would also like to thank outgoing President Rob Lambie for his input and insights that have played a huge part towards the path the association now takes.”

ISA President Lori Anderson adds: “We are delighted to welcome Sam Armstrong to the helm of ISA-UK. Together we maximise our strengths, increase the success of our member companies and stay ahead of trends shaping our industry worldwide. With Sam as ISA-UK President, we are excited to continue to help grow businesses within the industry and tackle the most pressing issues facing our members.”

“We would also like to thank Robert for his incredible work over the past two years. He has played a hugely important role in not only helping to form the affiliation but also ensuring its tremendous success in supporting UK sign-makers through what has been a difficult period for the industry.”

ISA-UK is a leader in shaping and developing the sign, graphics and visual communications community in the UK. Through their strategic partnerships, ISA-UK provides its partners and members access to programs and services designed to grow their business. Together with ISA, ISA-UK has an array of expertise in codes and regulations, education and training programs, technical resources, stakeholder outreach and industry networking events offered to members.