The award coincided with the company’s 25th anniversary and was a fitting tribute to the success of Sign 2000 over that period and gave cause for a double celebration.
The Business of the Year Award is an annual business initiative created by ActionCOACH, the world’s leading business coaching franchise with over 1200 business coaches strategically located throughout the world. The Sign 2000 award came via the ActionCOACH outlet in East Sussex and local Action Business Coach Lucy Cameron. The organisation acts very much as a sales and marketing support facility for small- to medium-sized businesses, engaging with individual companies and enabling the achievement of optimum performance levels through guidance on key management strategies and offering support and encouragement in reaching this objective.
Two years ago, Sign 2000 moved to larger premises in Tonbridge as part of a programme of future growth and development. The strong client base includes some of the UK’s largest blue chip companies, including Whitbread, Superdrug and the Post office, leading to an increased pressure on the company’s production and management teams and their respective systems. It was at this point that Sign 2000 engaged the services of Lucy Cameron of ActionCOACH to help implement some key strategies. These included leveraging technology and developing a dashboard for the company’s key performance indicators, ensuring the appropriate level of manpower for each project and intercommunication between Sign 2000 and customers’ teams, leading to the creation of 14 new jobs for that area of Kent.
Sign 2000 Sales Director, Neil Scott commented: “Lucy encouraged us to ask our clients and the company’s own staff what they liked about the services and in what areas improvements could be made, monitoring the responses and putting in place a programme that would reflect how the company should go forward.” Managing Director, Murray Crompton added: “Employing an Action Business Coach has kept us focussed on key issues and has definitely helped push our business forward. It is surprising how far we have come in a relatively short time and we have ambitious plans for the future. Lucy has helped us gain clarity on what we need to do to achieve our objectives. We have a fantastic team and together we will continue delivering a great service and products to our burgeoning customer base.”
Commenting on Sign 2000’s continuing success and its Business of the Year Award, Lucy Cameron concluded: “The Sign 2000 directors have been extremely open-minded about implementing new ideas and strategies and winning the award is a testament to that. I am extremely proud of the progress the company has made and look forward to assisting future business growth with the aim of winning the award again in 2014.”
For further information, contact www.sign2000.co.uk 