Pricing: Webinar recordings are free for ISA-UK members, £40 for non-members. Log-in for member pricing.
Social Media and Building Customer Loyalty
Promoting your business in today’s digital environment is not an easy task. Incorporating social media elements into your existing marketing efforts can boost awareness about your company and build loyalty among your existing customers. Learn key takeaways that will help you build your brand across multiple marketing platforms, attract new customers, and recognise and promote loyalty among existing clients.
SRF Presents: How 7 Healthcare Leaders Manage Wayfinding Systems
What lessons can we learn from some of the largest and most prestigious healthcare institutions in the United States about keeping signage up-to-date, consistent and coherent for their visitors? Leslie Wolke, the founder of MapWell Studio, interviewed facilities and wayfinding managers at seven complex and expansive medical facilities throughout the US for this Sign Research Foundation study. She will share best practices that these professionals rely upon to guide visitors through their ever-changing environments. We will explore the people, processes, and tools that these institutions have put into place to maintain a range of wayfinding tools from static signage to wayfinding apps. All with an emphasis on practices that can be adopted by facilities of any size.