The British Sign & Graphics Association (BSGA) will return to Sign & Digital UK 2026 at the NEC Birmingham from 22–24 February, supporting the show by running the Sign-Makers’ Village, a new space dedicated to skills, stories and shared learning across the sign industry.
The Village will combine live skill showcases with flexible meeting areas, giving sign-makers the opportunity to demonstrate their craft and create space for discussion and collaboration. Alongside hands-on activity, the BSGA will host a series of informal 90-minute sessions, offering a relaxed forum to explore topics such as standards, training, careers and the everyday realities of running a sign business.
Linda Edwards, Managing Director of the BSGA, says the Village is about putting people and practical experience at the heart of the show. “The Sign-Makers’ Village is designed to be a space where our industry can come together, share knowledge and learn from one another in a very practical way,” says Edwards. “It reflects what the BSGA is about – supporting sign businesses, encouraging skills development and creating opportunities for open conversation about the challenges and opportunities facing our sector.”
A standout feature of the Village will be the Sign Stories Sessions, which focus on the people behind the trade. These sessions will give sign professionals the chance to share their personal journeys, the challenges they have faced and the experiences that have shaped their careers, bringing a human perspective to life in the industry.
By supporting the Sign-Makers’ Village, the BSGA is helping to ensure SDUK 2026 goes beyond products and machinery, placing equal emphasis on skills, people and the future of the sign and graphics sector.
Sign & Digital UK 2026 will once again be co-located with Printwear & Promotion LIVE!, following a strong 2025 event, and is expected to attract thousands of visitors from across the visual communications industry.