Sign & Digital UK gets interactive with new live demo areas and TV studio

Sign & Digital UK (SDUK) today announces that it will introduce a brand-new TV studio and three new demonstration areas to the 2018 show, taking place 24 to 26 April at the NEC in Birmingham.

For the first time in the show’s history, its three-day education programme will largely be available to view via the SDUK website. A series of new practical, interactive sessions, panel debates and keynote talks will take place in the show’s TV studio – Sign & Digital Live. The full schedule and stellar speaker line-up will soon be announced.

Jane Lewis, marketing manager at SDUK said: “Following in-depth visitor research, this year’s show will feature even more practical and interactive features in order help our visitors discover potential new revenue streams and access expert advice. The Sign & Digital Live TV studio will add both a fun element to the show and be a new hub for business ideas!”

Sign & Digital UK has also teamed up with industry specialists to bring visitors a series of live demonstration workshops. Led by experts from Antalis, Spandex and Hybrid services, the live demos will give visitors a practical insight into what can be achieved using newly developed technologies and products.

The Spandex team will show visitors how to apply the latest and greatest materials in an energetic Vehicle Wrapping Live demonstration.

Gabi Parish, marketing manager at Spandex, said: “Vehicle wrapping is flourishing with more and more manufacturers bringing out new and exciting colours, effects and textures on a regular basis.

“The introduction of adhesive systems that make it possible for beginners and individuals to complete full vehicle wraps is also helping to the grow the market. It’s an innovation that has further developed the ease of use and application, you really need to see it to believe it.”

Antalis’ Décor Live demo will offer visitors a complete overview of the uses of large format inkjet technology, and will illustrate practical ideas and applications for all types of digital décor.

Katie Farr, head of marketing at Antalis, added: “With large format media playing an important role in the visual communications mix, we have designed our new Décor Live demos to offer practical guidance on all types of interior décor. The sessions promise to be fun, informative and engaging, and we urge all attendees to pop by.”

With a focus on retail application, Hybrid Services’ Textile Printing Live demo, situated close to the entrance of Hall 18, will present an interactive digital production workshop where visitors can follow a printed textile product from design through to reality.

Brett Platt, textile product manager at Hybrid, commented: “The Textile Printing Live demo will be a great opportunity for visitors to take home not only a textile product they’ve produced themselves, but also some inspiring ideas for their business.

“Getting up close for even just a few minutes can help those new to the technology appreciate the ease with which textiles can be decorated and attractive products added to their portfolio.”

For more information about the free-to-attend event and its live demonstrations visit To enquire about exhibiting please contact the show team on 01342 332 100, email