A Year of Engagement, Collaboration, and Progress
2025 saw significant developments for the sign industry, with the BSGA working harder than ever to support members, enhance visibility, and foster collaboration across the sector. Last month’s Sign Surgery provided an opportunity to review these initiatives, share insights, and engage directly with members on key issues affecting the industry, from trade shows to apprenticeships, CSCS cards, and industry standards.
Engagement has been crucial
The session opened with a reflection on industry engagement. “Engagement has really been the name of the game this year,” Craig Brown, BSGA Chairman, explained. “The association had often been perceived as focusing on the larger sign companies, but over the last decade, business sizes have become smaller, and projects have become more diverse. Our goal has been to encourage direct communication, pick up the phone, have a conversation, send a direct message, just connect.”
Participation at trade shows has been a big part of that strategy. “We are not selling anything; it is an opportunity to meet people, take the temperature of the sector, and listen to how members feel about the industry. We had two shows this year and another coming up in February, where we will host a discussion area around the Sign Village,” said Craig.
Member events have also seen a renewed focus. “The William Smith event had well over 100 sign companies attend in a single day,” Craig noted. “Suppliers were on hand to share expertise, and members could experience products firsthand, something that is often underappreciated in our sector.”
Collaboration across the sector
Collaboration has extended beyond events. “It is great to work with other trade bodies,” Linda Edwards, BSGA managing director, said. “For example, Nicola from the printing charity highlighted that our members’ engagement has supported their helpline and services. This partnership demonstrates the benefits of working collectively to strengthen the sector.”
Similarly, new alliances have been formed through the Super Sector Initiative. Linda explained, “Working with the National Association of Shopfitters has allowed us to create a provisional CSCS card for sign installers, giving industry professionals site access for the first time. This 18-month card is a temporary solution while we work toward a permanent, fit-for-purpose system.”
Expanding membership and recognising contractors
The BSGA has also focused on inclusivity. Linda shared, “We have launched a contractor membership category to allow self-employed individuals to join directly. This ensures they have access to resources, board support, and the broader membership community.”
Standards, safety, and apprenticeships
Maintaining industry standards and safety has been a priority. Linda noted, “Being involved with the BSI and the 559 and 559.2 standards means we can guide members on construction and maintenance expectations. It is about educating clients and ensuring compliance, not forcing people, but providing clear best-practice guidelines.”
Apprenticeships remain a core focus. “To get the most from the apprenticeship scheme, it is a collective effort. Employers, education providers, and apprentices must communicate and set expectations. We as an association provide guidance and support, but it is about mentoring, hands-on development, and aligning workplace experience with formal training,” she said
The BSGA is also expanding pathways, working to introduce a Level 2 apprenticeship alongside the current Level 3 qualification. Linda added, “We want to make sure apprentices have a meaningful journey, supported by mentoring and practical learning, ensuring the industry maximises its talent pipeline.”
Looking ahead to 2026
The year has been one of growth, visibility, and proactive engagement. Craig concluded, “Our overarching objective has been to be more present, more visible, more approachable. We want our members and the wider community to know what we are doing, to understand our value, and to participate in initiatives that benefit the sector as a whole.”
From trade shows and collaborations to new membership categories and apprenticeships, the association’s work underscores a commitment to supporting its members and driving the industry forward. As 2026 approaches, the focus will remain on engagement, education, and ensuring that the sector continues to thrive collectively.