Craig Brown recently attended the Sheringham School 6th Form Careers Day in Norfolk, where he spoke directly with students about the realities and opportunities in the sign-making and graphics industry. The event brought together employers from a range of sectors, but for many students it was the first time they had been introduced to a trade that blends creativity with technical, hands-on work.
Representing the sector, Craig focused on what a career in signage actually looks like day to day. He outlined roles spanning design, digital production, fabrication and installation, and explained how projects move from concept through to completion in real working environments.
“It quickly became clear that these students are curious and open to different ideas. They simply haven’t been shown what our industry can offer,” says Craig.
Throughout the day, conversations focused on apprenticeships, career progression and the variety of work involved in signage. Craig says students were often surprised by the scope of the sector.
“Once you explain the process, from concept through to installation, you can see the moment it clicks. It’s not just about making signs. It’s about branding, engineering and problem-solving,” he notes.
The visit also underlined a broader challenge facing the trade. Like many sectors, sign-making continues to experience a shortage of skilled workers. Engaging directly with schools offers a practical way to raise awareness while helping students make more informed choices about their future.
The school’s Assistant Headteacher welcomed the involvement from industry. “It is incredibly valuable for our students to hear directly from employers. Not every student will follow a traditional academic path, and it is important they understand the range of opportunities available. Pathways like this are both realistic and promising,” says Rebecca Shepherd.
Craig believes there is a clear role for members of the BSGA to play.
“Schools are actively looking for this kind of engagement. They want businesses to come in, explain what they do, and show that there are viable careers outside the usual professions,” he says.
He adds that even limited involvement can have a lasting impact. A single conversation, he says, can help a student see a new direction. “It’s about planting a seed. You may not see the outcome straight away, but you are helping to build the next generation of the industry.”
For businesses, there are also longer-term benefits. Early engagement can help build relationships, identify future talent and strengthen links with the local community.