In 2026, BSGA is strengthening its presence across key supplier and trade events, demonstrating our commitment to connecting, representing, and supporting the United Kingdom’s (UK) signage community.
Our programme begins at the Signs Express Convention on Friday 16 January 2026 at Alton Towers Resort, Stoke-on-Trent, where franchisees, senior teams, and supplier partners will gather for a day of insight, knowledge exchange, and networking. We then attend Sign & Digital UK 2026, returning to the NEC Birmingham alongside Printwear & Promotion LIVE! from Sunday 22 to Tuesday 24 February, with further engagements planned throughout the year.
This expanded presence reflects our focus to be visible, accessible, and actively engaged wherever our members and the wider industry come together. At each event, BSGA Board Directors and team members will be available to meet attendees, provide guidance, and demonstrating how we are raising standards, championing professional development, and shaping the future of the sector.
Supplier and trade events are critical to keeping the industry connected, informed, and forward focused. They provide far more than exhibition space – they create opportunities to:
Pause. Reconnect. Reflect.
Step away from day to day pressures, reconnect with peers, and gain fresh perspective on the wider industry. Exchange ideas, share challenges, and celebrate achievements to strengthen relationships and inspire action across the sector.
Connect. Collaborate. Innovate.
Face to face engagement is one of the most powerful ways to build trust and meaningful partnerships. Whether reconnecting with suppliers, meeting new collaborators, or exchanging insight with peers, in person interactions spark opportunities that online communication cannot replicate.
Compare. Learn. Decide.
Events allow attendees to explore tools, materials, technologies, and services side by side efficiently. Questions can be answered directly, options compared effectively, and confident, strategic decisions made without disrupting daily operations.
Access. Insight. Opportunity.
From manufacturers and material specialists to training providers and industry bodies, events bring together expertise that is difficult to access remotely. Attendees gain targeted guidance that directly supports their organisation and strengthens operational performance.
See. Learn. Apply.
Live demonstrations, workshops, and informal discussions provide real world insight that complements structured learning. Teams build confidence, develop skills, and apply knowledge immediately in the workplace, whilst exposure to wider industry activity strengthens understanding, collaboration, and communication.
Engage. Inspire. Lead.
Encouraging teams to attend supplier and trade events enhances engagement, morale, and alignment. Stepping outside the daily working environment sparks creativity, fosters collaboration, and drives problem-solving, empowering individuals and organisations to lead the sector forward.
A message from Linda Edwards, Managing Director, BSGA
“Our industry thrives when we communicate openly, collaborate effectively, and act together. In 2026, BSGA is amplifying its presence at events such as the Signs Express Convention and Sign & Digital UK to strengthen connections, share expertise, and create opportunities for growth and innovation.
I encourage all members and industry stakeholders to join us, contribute their insight, and grow the capability, collaboration, and reach of our UK signage community.”