Are you ready to be a winner?

With less than a week to go until the extended deadline day, it’s your last chance to get your entry in for the ISA-UK British Sign Awards 2019. 

We have put together a useful guide to help you prepare an award submission worthy of consideration.

  1. Set the scene

What was the brief? Explain what you were asked to do and who the client was.  Be clear about your role in the project: what elements were you responsible for?

  1. The challenge

Remember that the judges are looking for projects that genuinely stand out, so ask yourself, what makes the job you’re entering particularly interesting or challenging?  What are the points of difference? A tight deadline? A complex space? Environmental requirements/restrictions?

  1. The solution

Explain how you overcame any challenges/issues contained within the brief.  Did you use any innovative technology, special materials or develop bespoke solutions in order to meet the client’s requirements?  Ensure you highlight your team’s expertise, qualifications and technical capabilities.

NB: For specialist categories such as Illuminated and Construction, don’t skimp on detail.  The judges need to see that you know your stuff!

  1. Partnership working

Please state if you worked with other suppliers to complete the project, for example designers, specialist installers, marketing agencies, fabricators, lighting specialists.

  1. The finished job

It’s VITAL that you supply high quality images of the job you are entering.  After all, that’s probably the only chance the judges will have to see your work.  A blurry snapshot taken on a phone camera will not do your work justice and will certainly not inspire the judges. Consider investing in professional photography to ensure the quality, detail and scale of the job is clear.

  1. Client satisfaction and impact

Providing evidence of impact is key to any successful award submission.  Wherever possible, include a testimonial from your client.  What’s their reaction to the finished job and the service you provided?  Has the project had a positive impact on THEIR business and generated positive feedback from THEIR customers?

  1. Summary

Finish off your submission with a couple of sentences summarising why your project is a worthy winner.


  • Keep it concise. Stick to a maximum of 500 words and break down your submission into sections; using bullet points and headings to make it easy for the judges to read and understand what you’re presenting.
  • Don’t include your company name through the submission. The organisers will redact business names so that the judges don’t know who the entry is written by.  This is to ensure an even playing field for all.
  • Be confident. This is your chance to shout about how good you are so don’t be shy!

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