Maintenance of signage is so important.

If you have invested in new shop front signs, it is only common sense that you should want to keep them in good working order and ensure they do not fall into a state of ugly disrepair. We have all seen those terrible shops, bars, restaurants and clubs where the signs above the door are only half-lit, missing a few letters, or just in a grubby and unattractive state. Seeing that your signs are well-maintained and continue to look in tip-top condition is the key to persuading customers to trust you and pay you a visit.

This is not simply a matter of ‘keeping up with the Joneses’ and making sure you are looking your best. Beyond keeping the front of your premises looking good, ensuring your signs are well-maintained is a legal requirement and something that could save you from a ticking off from the health and safety board or, worse still, an accident resulting in fines or even a court case.

Keeping up appearances

If nothing else incentivises you to keep your shop front signs looking good, it should be that well-maintained signs attract customers and set you apart from your business rivals in the local area. Nobody wants to venture over the threshold of a shop or restaurant that looks unattractive from the outside – people do judge books by their cover and your shop signs are your introduction to the world and a small window on what people might find on the other side of the double doors.

Poorly-maintained signage does not bode well and actively deters potential customers. After all, if you cannot even look after the façade of your premises, why should customers trust you to take any level of care with the inside or even the goods and services you provide? Well-maintained signs speak volumes about what you do and how you do it, letting people know that you take pride in your business and in your work. This means they are far more likely to trust you, with this trust equating to footfall and sales.

Whether they are signs for schools, shop front signs or estate agent displays, signage that is well-designed, well-fitted and well-maintained is a credit to your business and will more than pay for itself. This is the ultimate way to advertise your company and the goods and services you provide, so making sure your signs are as eye-catching now as the day they first went up is critical in maintaining a steady stream of customers and holding on to those who are already loyal to your brand.

Play it safe

If you have had a sign installed, you are ultimately responsible for its upkeep. It is not really a matter of choice, as there are health and safety rules and regulations to follow and legislation designed to protect the public from the dangers of poorly-maintained public spaces. Nobody wants to be responsible for an accident or injury. Without wanting to cast a pall of gloom, there have been tragic past cases that only serve to illustrate why it is important to keep your signs well-maintained.

In 2013, a New Zealand lawyer visiting London was killed when a large metal sign crashed to the ground from a betting shop as he walked along a street in Camden. A few years later, in July 2016, a bookseller was struck by a falling sign that the coroner ruled had been badly maintained. Screws designed to support the weight of the sign had come loose and had initially been installed for a much lighter sign put up in the 1980s. As the signage had not been regularly checked, nobody had picked up on the fact that it had fallen into a shocking state of disrepair and become a major hazard to anyone passing by.

Signs that are not kept well-maintained are therefore an accident waiting to happen; however, they are an accident you can avoid by taking out a proper maintenance package. Regular checks to see that your signs are not only looking good but are still safely secured are critical, especially at this time of year when we can begin to expect the high winds and driving rain that often accompany the autumn and winter months.

Maintenance packages

The safest way to ensure your signage stays in top working order is to invest in a regular maintenance package from a professional sign company. The best signage companies employ only the most skilled and highly-qualified designers and signage installers, who will have a thorough understanding of every aspect of the signage they fit.

Professional installers will know their signage inside-out and be aware exactly which fittings are needed to ensure your signs are not only beautiful to look at but also do not pose a risk to you, your staff, your potential customers or passers-by.

Here at Th Sussex Sign Company, we have spent many years not only installing the finest bespoke signage solutions for businesses across the region but also ensuring they are kept in tip-top condition with our range of maintenance packages. We can work with you to design signage that really works for your business and can continue to work with you to ensure it remains looking its best and stays safe.

For more information on the maintenance packages we can provide, simply get in touch with the expert team at The Sussex Sign Company today on 01273 424900