Industry Research

Today’s sign companies must remain current on a wide array of technical and regulatory issues relating to the sign industry, including sign component specifications, safety and environmental regulations and many more.

ISA-UK and the Sign Research Foundation offer research white papers, economic reports and industry trends for the sign, graphics and visual communications industry to assure customers and improve sign regulations.

Strategic Insights Report

Pricing: Strategic Insights papers are £20 for all.

Strategic Insights: 5G in Signage Technology

5G could enable a wide range of technologies impacting the sign, graphics and visual communications industry. This paper describes those technologies that make 5G a reality to help determine the real-world viability of 5G for changing mobile communications.

Sign Research Foundation Reports

Pricing: Sign Research Foundation reports are free for all.

Retail Signage: Practices to Increase Return on Investment

This study explores the connection between high-level design practices and business success. A group of executives, consultants, designers and fabricators were asked to compare leading sign practices with standards for design excellence.

Wayfinding Management: Models & Methods in Healthcare Environments

This study investigates the people, processes, and tools that some of the leading large medical facilities in the US have put into place to manage their wayfinding systems, from static signage to wayfinding apps. Many of these best practices may be applied outside healthcare – to any complex facility that experiences churn and growth.

White Papers

Pricing: White papers are free for ISA-UK members, £30 for non-members. Log-in for member pricing.

Sales Best Practices for Wide Format Providers

This paper uncovers the strategies and tactics that high-performance wide format firms can follow to manage the sales process, develop and train their staff members, build the right sales force, develop competitive compensation plans, and leverage the best sales tools for supporting their reps.

Leveraging the Wide Format Application Opportunity: A How-To Guide

This white paper provides a road map into areas like wallpaper, fabric soft signage, industrial products and apparel. Inside you’ll find insights into key and emerging applications and the market trends that are driving the growth, tips to identify and target a vertical market in which to expand, and information on requirements for technology, substrates and special effects.

Looking for BIG Opportunity in Graphic Communications & Speciality Printing

This executive summary explores the key findings from the Keypoint Intelligence/InfoTrends report of the same name. The study identifies key trends, investments, opportunities, and best practices for print providers to expand into adjacent markets.