Illuminated signs
A shop front sign is an incredibly important part of your advertising and marketing strategy, and few things can pack as much visual punch as illuminated signage. Whether you own a shop, bar, café, restaurant, club, gym or estate agents, getting your name in lights above the door is almost guaranteed to pull the customers in. Well-made LED signs can really wow those who pass by your High Street premises, leaving them in little doubt that this is a company which knows how to put on a show.
People are always drawn to the bright and beautiful like moths to a flame, but the Millennial generation, in particular, can see the attraction of halo illuminated signage. Millennials – or ‘Generation Y’ – are those hip and trendy young things born between the early 1980s and the early 2000s, but why does this generation seem especially fond of illuminated signs?
Bang on trend
One of the most obvious answers is that they’re incredibly stylish and modern. The technology behind illuminated signage has come on in leaps and bounds in recent years, making them all the more sophisticated and versatile in the way they can be used, both indoors and outdoors. Of course, the traditional fluorescent tube lighting still has the power to dazzle, but a whole new range of illuminated signage products are now on the market, which put other forms of signage into the shade.
For external signs, uplights and downlights can be used to help highlight your shop front signs and ensure potential customers can see them night and day. Illuminated signage can also be made of push through letters, which are crafted from acrylic and built up stainless steel, or from powder-coated lettering backlit with LEDs, to create a mesmerising halo glowing effect. Halo illuminated letters and halo illuminated signage in general works well in internal spaces, such as bars, restaurants and clubs, creating a cool and stylish atmosphere and giving your premises that chic, contemporary look they need.
Given modern illuminated signage is also very low energy, the lights can be left on 24/7 without breaking the bank, and you are able to make considerable savings on energy use. It also means you’ve taken active steps to ‘go green’, something which research has shown has great appeal to the environmentally-conscious younger demographic.
With halo illuminated signage now more advanced than ever, it’s easy to see why so many retailers and bar or restaurant owners are getting on board. Whether they’re the owners of these establishments or simply frequent them as customers, the under-35s have been keen to embrace this new trend in illuminated signage, seeing these signs as the perfect fit with the on-trend, stylish and appearance-conscious lifestyles they lead.
Dazzling effect
Illuminated signage can be used to great effect, whatever type of business you own. Signage is a key part of any company’s marketing strategy, acting as a beacon to lure customers in and working round the clock and year-round. It’s not just putting your name in lights above the front door either, as by making clever use of halo illuminated signage indoors as well as out, you can give your premises a truly modern vibe.
An illuminated sign behind the bar can add that little bit more glamour and sparkle to your pub or club, while the comforting glow of a well-designed sign on your restaurant wall could add a touch of elegance and warmth to your customers’ dining experience. Wayfinding signs can also be illuminated, helping to guide people around your establishment by drawing attention to the most convenient routes around your shop or gym.
For estate agents, illuminated window displays can be a good way to highlight the best properties you have on your books. With illuminated display boards, you can draw attention to those incredible family homes and chic apartments which are likely to garner the most interest, encouraging people to stop outside your premises and examine the estate agents displays you have in the window.
A well-made and well-maintained sign really does have an incredible pull factor. Nobody wants to venture into an establishment where the signs above the door are only half-lit, missing lettering or generally looking a little worse for wear. Invest in new illuminated signage and your premises are suddenly raised above the local competition and will attract new custom.
More than a flash in the pan
It’s clear that with their appeal to the Millennial generation, illuminated signs are here to stay and will continue to grow in popularity. As a way of updating and giving a fresh gloss to your premises, there’s little to beat the immediate positive impact an illuminated sign can have. They are one of the most powerful advertising tools you can invest in, and guaranteed to attract that younger demographic who could be the loyal customers of the future.
This is far from seeing the younger generations of society as shallow, attracted only to pretty, sparkly things. There is a genuine connection between how the Millennial generation sees itself – modern, enlightened, image aware, forward thinking – and the rise in more advanced, ever more stylish illuminated signs.
If you want to get the best signage solution and attract this younger demographic, The Sussex Sign Company is on hand to help. We specialise in beautiful, bespoke illuminated signage, having invested in all the latest technology and techniques, to help us craft stylish, sophisticated and cutting edge illuminated signs. For more information on how we can help brighten up your business, simply get in touch with our expert team today.