Premier, a leading supplier to the sign and display market, left visitors stirred not shaken, at the Sign & Digital UK 2024 exhibition, the UK’s largest event for signage, print, display, décor, and design; hosted at the NEC, Birmingham, from 25th to 27th February.
Over the years, Sign & Digital UK has stood as the epitome of innovation and inspiration for the visual communications sector, and Premier was excited to be part of it, with a track record of past successful shows. Premier returned in 2024 with another eye catching, engaging exhibition stand.
Premier’s space at the show was more than just a display; it was a playground of possibilities. Taking on a familiar, secret agent theme, Premier introduced the ‘Display Royale’ and ‘Signage HQ,’ which hosted a variety of materials from their display graphics product range. The ‘Ice Bar’ for example, was adorned in Premier’s premium range of aluminium composite, eTEC ACM 3D, in the striking brushed silver finish. In addition, the backdrop for the iconic Aston Martin DB5 on Premier’s stand, was printed on Drytac Polar Blockout, an opaque printable block out film, suitable for solvent, latex and UV inks.
The demonstration tables and windows were made of clear 5mm and opaque 5mm Plexiglas which allowed space for graphics to be applied and removed. The use of cast acrylic material helped to showcase the products’ high gloss finish, as well as favoured functionalities such as being lighter and stronger than glass. Premier’s overhead signage was produced using Foamalux Light, a foam board with a flawless surface that is perfect for direct mounting. It’s lightweight too which makes it easier to handle and hang than many other display materials.
For visitors’ eyes only, casino tables had been produced especially for the merchant’s stand, using Ultraboard; the UK manufactured honeycomb board. Naturally, printed samples of eTEC ACM, E-Opaque board and Diplast, took the form of poker chips and playing cards. The stand also boasted a stylish lounge area, which provided a perfect backdrop for networking and socialising and of course, the promotional giveaways made a return.
“We don’t just attend Sign & Digital UK; we embrace a mission to redefine the norms of the sign and display market,” says Brad Goldsmith, Marketing Manager at Premier. “Our presence at the show is not just about products; it’s about pushing the boundaries of creativity and innovation. We’re creating a spectacle that leaves an indelible mark on the industry.”
The three-day event started on a Sunday for the first time which ensured accessibility for businesses to come and witness the latest products without compromising valuable business time. Another first for Sign & Digital is that it was co-hosted with the Printwear and Promotion show in the neighbouring hall, which allowed the free flow of visitors to experience both exhibitions with the same ticket.
The merging of the two exhibitions provided Premier with the perfect platform to showcase some of the bespoke bags and packaging solutions from sister company WBC (Wine Box Company). A dedicated zone was created on the stand to display a collection of printed, fabric bags, whilst hampers, wine boxes and void fill were displayed in the Ice Bar.
Goldsmith further emphasises Premier’s commitment to supporting the UK industry, stating, “Attending events like Sign & Digital UK is our way of giving back to our customers. We believe in the power of collaboration and innovation to drive the industry forward. Our team of experts are always on hand to answer queries and provide tailored advice to address the unique needs of businesses.”
Premier thanks everyone who visited their stand at the show over the three days and to all who were part of the exciting experience at Sign & Digital UK 2024. This year was not just a trade show, it was a license to thrill; mission complete!
European Sign Federation