W&Co was approached by branding experts, Integrity, to help design and manufacture a series of LED light boxes to create a fully illuminated feature wall in the main reception and illuminated way finding signage.
The impressive illuminated feature wall constructed from numerous large format fabric face LED light boxes which are fitted around a central doorway and a nine screen video wall as well as wrapping around a corner at one end.
W&Co worked closely with Integrity, both the site contractors and AV suppliers to ensure a well co-ordinated effort to complete this striking and high quality light box installation.
The majority of the light boxes that make up the wall have been covered with plain white backlit tension fabric whilst some of the larger areas have been digitally printed with images and information on historical VW models from 1945 to present day.
To accompany the main feature light box W&Co has supplied a 7m long, double sided tension fabric light box to act as way finding signage for customers across the 4 floor showroom, which was fixed to the ceiling for maximum visibility as soon as you enter the dealership.
W&Co was also asked to design and develop ceiling hanging tension fabric LED light boxes to go above the cars in other VW showrooms. This square shaped, multi-faced, feature lighting unit is essentially four double sided light boxes neatly connected together with mitre joins to create rectangular highlighters above new key VW models on display.
Previously W&Co has supplied ground fixed outdoor advertising LED light boxes for Volkswagen to illuminate promotional posters close to the roadside.
European Sign Federation