We caught up with Aaron Davis, Group Director at Signs Express to find out more about Signs Express at The Sign Show.
Can you briefly describe Signs Express as an organisation? (it’s core mission, size, business areas etc)
Signs Express is the UK’s leading signs and graphics franchise, providing a comprehensive range of bespoke signage solutions for businesses, organisations, and individuals nationwide. With over 35 years industry expertise, state-of-the-art production facilities, and a network of over 60 locations, we deliver high-quality, bespoke signs that help our customers stand out.
From eye-catching vehicle graphics and impactful exterior signage to custom interior displays and safety signs, our teams combine creativity, technical skill, and exceptional service to bring every brand to life.
How long have you been a member of the BSGA?
Trading for over 35 years, we have been members of the BSGA for as long as we can remember!
Why is membership of the BSGA important to you?
Being a member of the British Signs and Graphics Association (BSGA), is hugely important to us at Signs Express as it reinforces our commitment to the highest standards of quality, safety, and professionalism within the signage industry.
Our membership demonstrates to our customers that we have been independently vetted and meet strict industry criteria, giving confidence in the service and products we provide. It also ensures we remain up to date with the latest regulations, best practices, and innovations, thanks to the expert guidance, resources, and networking opportunities the association offers.
This affiliation not only enhances our credibility but also helps us continually deliver exceptional, compliant, and innovative signage solutions across the UK.
Why have you decided to exhibit at The Sign Show?
As a long-standing brand within the signage industry, we’re always looking at innovative and new ways to keep our model evolving and offer growth opportunities under the Signs Express banner. With this in mind, we have recently launched two new business models: our Rebrand Proposition and Conversion Resale Model, and we thought The Sign Show would be a great place to start these conversations and discuss new opportunities with like-minded industry professionals.
The Rebrand Proposition is designed for established signage businesses looking to scale but facing challenges such as limited marketing reach or rising costs. By rebranding their existing business to a Signs Express centre, owners retain full control while gaining access to national marketing campaigns, advanced CRM systems, group buying power, operational support, and continuous training – with a built-in exit strategy for the future. This model offers the flexibility of independent ownership combined with the backing of a trusted, award-winning network.
For owners planning to step back, the Conversion Resale Model provides a fully managed, no sale–no fee route to selling their signage business. Signs Express handles marketing, buyer vetting, and the sales process, attracting qualified purchasers and ensuring the business retains its value and legacy. Once sold, the centre is rebranded as a Signs Express location, offering the new owner a ready-to-trade operation with full franchise support. With over 35 years of experience, 60+ locations, and opportunities available nationwide, Signs Express is inviting independent signage businesses to explore these growth and exit pathways through a confidential, no-obligation conversation.
What are your main objectives to achieve at the show?
Our main objectives for the show are to greet faces new and old to our stand and discuss the benefits of potential future collaborations. Be it through our new models for those with existing businesses, or industry professionals looking to take the leap into business ownership via our resale or start-up opportunities, we’re looking forward to making new connections. Alongside this, we’re excited to see all the latest the industry has to offer and see what 2026 has in store.
What can visitors expect to find out and gain if they visit your stand?
Visitors to the Signs Express stand can expect to discover how our award-winning franchise network is opening up exciting opportunities for independent signage and print business owners across the UK. Our team will be on hand to explain our Resale and Start-Up business opportunities along with our new Rebrand Proposition and Conversion Resale Model.
You’ll gain insight into the tools, resources, and nationwide marketing power that come with joining Signs Express, including advanced systems, operational support, and access to a trusted brand with over 35 years of experience. Whether you’re looking to scale your business, explore a smooth succession plan, or simply learn how to strengthen your market position, you’ll leave with practical guidance, valuable connections, and a clear understanding of how Signs Express can help you achieve your goals.
Do you have a message for people who are planning or thinking about attending the show as to why they should attend and why they should definitely visit the Signs Express stand?
Don’t miss the Signs Express stand! Whether you want to invest in, grow, future-proof, or exit your signage or print business, our proven franchise models can help you succeed. Discover powerful growth strategies, national marketing reach, and the backing of a multi-award-winning network. This is your chance to see how we can help you unlock your next big chapter, so make sure we’re on your must-visit list! We look forward to seeing you there!