Infiniti is the luxury car division of Japanese automobile manufacturer Nissan and is renowned for its high class, well designed cars ranging from executive saloons through to large 4X4’s.
High quality digital screens were required by the client to complement their premium brand image, allowing ease of use whilst also enabling the client to promote their brand in a very eye-catching and engaging way.
Infiniti had several key locations around the UK where the digital signage screens were to be used. These locations ranged from shopping centres including: Intu Newcastle and the premium shopping destination of Bluewater in Kent; through to local town based car dealerships in South Shields, Leeds, and Maidstone.
The concession stands within the shopping centres acted as a pop-up car showroom with 3 or more cars on the stand and the screens were located in prime visual locations to attract attention and therefore increase the public awareness of the brand.
The client chose the tablet style 55” inch freestanding screens which are portable and were USB enabled as standard but also utilised the screen’s LAN and WiFi connection to upload media from the client’s dedicated advertising login on our signage portal.
Using our system the client can upload their content to one or more screens at the same time. The advertising content management is run through our professional digital signage portal, which is an easy-to-use resource allowing the client to change image transitions quickly, add video and sound, and program RSS feeds directly to each of the supplied screens in all the various locations.
As the Infiniti brand develops in the UK and new dealerships and concessions are required W&Co look forward to helping them with further digital signage screens.
European Sign Federation